123 Baxter Street
Spending $600 on sneakers is so 2005. Now Dave’s Wearhouse will open a Soho spot for sneakerheads and skateboarders with budget sheets in hand.
The urban outfitter has signed a 10-year lease for a 1,400-square-foot skate shop at the base of a condo between Mulberry and Centre streets, with some funky glass windows and an ingenious automated parking system. “The ground-floor retail layout at 123 Baxter Street lends itself to the new store’s creative build-outs, funky product displays and virtual walls,” Sierra Realty’s Peter Braus said in a statement.
The store is a collaborative effort between Dave Ortiz, founder of Dave’s Quality Meat/DQM, SHUT skateboards founder Kevin Carney and Victor Salerno, a partner at DLA Piper law firm. Hipper readers may recall that Mr. Ortiz’s DQM store, which opened in 2003, features a butcher shop interior with walls lined with sneakers dangling from meat hooks and displays of funky T-shirts wrapped in butcher paper. Alas, no such plans are in the works for the new locale, but the store “will feature a continuous loop of skateboard videos, exhibitions and competitions.”
The store is scheduled to open this March. Added Mr. Braus: “Dave’s Wearhouse will become the ultimate destination for distinct urban designs and top-notch skate equipment.” We wouldn’t know.
Mr. Braus and Peter Levitan of Sierra represented the tenant and the landlord, LPS Baxter Holding.