In 2011, popular social-media site Facebook is set to expand its incursions not only into users’ most sensitive personal information, but also into the booming online ad market, according to a study by digital marketing research firm eMarketer.
According to eMarketer’s latest forecasts, ad spending on social-networking sites will grow 55 percent to $3.08 billion in 2011, up from $1.99 billion in 2010. In 2012, eMarketer expects social media spending to grow yet another 27 percent. Social media’s share of the online advertising market is also set to expand in the U.S.
The culprit, naturally, is Facebook:
eMarketer predicts ad spending on the world’s top social network will reach $2.19 billion in the US this year and just over $4 billion worldwide-both more than double last year’s figure.
eMarketer principal analyst Debra Aho Williamson said that Facebook could even surpass those estimates, should it continue its global expansion apace.
mtaylor [at] observer.com | @mbrookstaylor