Foursquare has been ramping up it efforts to connect with businesses as new competition emerges for local ad dollars from giants like Facebook and Groupon.
Yesterday Foursquare unveiled a new and improved business section of it website, divided into advice for specific local venues and larger national brands.
Business owners can learn how to apply for their own personal badges, offer deals through the service and educate their employees about the mobile app.
Foursquare also gave new power to level 3 power users, meaning shop owners who run their own venue page can now keep it safe from mistaken or mischievous edits.
Making it simple for businesses to execute deals on and manage their digital presence is the key to winning local ad dollars away from larger competitors.
bpopper at obsever dot com – @benpopper