French Dating Site Registers 8,000 New Yorkers For Supermarket of Love

adoptaguy cart French Dating Site Registers 8,000 New Yorkers For Supermarket of LoveThe six weeks between New Year’s and Valentine’s Day are the busiest time of the year for the online dating industry, well-represented in New York by startups like HowAboutWe, AreYouInterested and OKCupid.

Online dating is becoming more mainstream (the Economist says it’s “no longer an act of desperation”!) as Americans live more and more of their lives on the Internet, and realize how good it is for finding people who are just like them.

But the concept still has a ways to go. One of the biggest problems with online dating services is that men seem more willing to use them than women (just browse the date ideas at HowAboutWe).

Or to put it bluntly: Online dating is still a sausage party.

AdoptAGuy considered this challenge when it came up with its “Supermarket of Love” concept. The Lady browses through profiles, selects desirable gentlemen and renders them to a shopping cart. The chosen fellas are now permitted to contact The Lady.

AdoptAGuy is the American version of Frenchman Sebastien Sikorski’s site It has registered 26,000 users since launching in early November; 32 percent of whom are in New York.

Men can still initiate contact by sending a “charm” indicating interest for women who prefer to be approached first. Men can “charm” 10 ladies a day.

“AdoptAGuy makes shopping for men as easy as shopping for shoes,” PR rep Thomas McHardy wrote in an email.

We’ll not address how using the service compares to DSW. But it does put some distance between cautious female singles and men who want “CANDLES SOFT MUSIC SLOWDANCING ROSE PEDDLES,” as one HowAboutWe user recently advertised.

ajeffries [at] | @adrjeffries


  1. Bradford Walker says:

    If women are not so much willing to use dating site so what will be the benefit of the dating site to the men. My sister also did not use dating site. However, when I describe the benefit of dating site to her, she tries to use it, and now she is with that husband whom she selected as dating partner. 
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  2. Ron Willson says:

    Dating sites are very good for people who want to find new friends, have fun and some excitement in their lives. Many people have found new mates and are having successful relationships through such websites on the internet. Use of online dating has become very common nowadays.
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  3. Rebecca says:

    Yup good point about mostly guys creating profiles. The ratio is very skewed but getting better as online dating becomes more acceptable.