Jimmy Fallon's Creative Process is Crowd-Sourcing

107562974 Jimmy Fallon's Creative Process is Crowd SourcingEveryone’s had to make sacrifices in These Economic Times. Jimmy Fallon’s? He’s not writing his own jokes. Boston’s TVnext conference asked Fallon to submit to an interview about social media, a request Fallon parried by providing a YouTube video of his day “relative to social media,” as his publicist’s response to TVnext read.

So what is that day like? It begins when Fallon conceives of a hashtag he finds funny. Readers tweet in their own jokes, which Fallon reads on the air in a funny voice. One user-generated gag indicates eagerness to lose “185 pounds” — referring to dumping a significant other (did the lyrics of “Hold It Against Me” not fit in 140 characters?). A writer happily discusses the method, and engages Fallon in debates about which tweets are best to read on air. Hope he enjoys the job for the next few months, before he’s replaced by midwestern teenagers with iPhones!

In the video, Fallon asks his audience if they’re on Twitter, and a few scattered and not-particularly enthusiastic cheers ring out. Fallon’s video answers one question — how does he choose which hashtags to read on air? The ones that make him laugh! — but raises so many more. Who are these people doing Fallon’s writing for him, for free? And who is bothering to watch Late Night, when one doesn’t have to stay up late to read one’s own Twitter timeline?

ddaddario@observer.com :: @DPD_