Meetup.com is jumping on the group buying bandwagon, launching a new feature called Meetup Perks. 

The site is creating a self-serve platform so businesses can source deals to groups of potential customers. 

Say you’re a computer supply store. Now you can use Meetup Perks to easily create a deal and offer it to the 16,000 members of the New York Tech Meetup. 

Facebook recently created a similar self-serve feature, Deals, that it hopes to match with its Groups site.

But Meetup has a big advantage over Facebook: large, organic communities that have formed around offline activities. 

bpopper at observer dot com – @benpopper 

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