Netflix Really Wants To Stop Sending You DVDs

netflix ninja Netflix Really Wants To Stop Sending You DVDsNetflix announced this morning that users can no longer add DVDs to their mailing queue from devices they use to stream Netflix films

The company offered a lame but honest explanation. “Providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality,” Netflix wrote on its blog (emphasis added). “This change does not impact the Netflix Web site, where most members manage their DVD Queues.”

Netflix sees streaming as its future, and is cutting back on its DVD business, despite the fact that it continues to be profitable.

This was a not so subtle hint to users with streaming capabilities that DVDs are a waste of time. The change prompted an angry backlash, with 172 comments on Netflix blog post.

“Netflix needs to proceed with great caution in how it unwinds its disc business,” writes PaidContent’s Andrew Wallenstein, “Or risk losing a chunk of the subscribers on which it built its booming business.”

Take this user comment for example. “You’re just killing off DVD subscriptions one step at a time,” wrote an angry user. “First the price hike, Blu-Ray surcharge, and now this. When optical media goes, so do I.”

Also, think of the poor postal service!

bpopper at observer dot com – @benpopper


  1. Teamlloyd77 says:

    .  Until Netflix’s HD is blu ray quality you wont see me on board for an all streaming Netlfix.  

  2. Oddmoore says:

    I have one word as to why Netflix should NOT stop it’s DVD mailing service…Wildblue.

  3. Doug says:

    one out of 4 DVDs is scratched.  How do you like your movies constantly interrupted?  I’ll take streaming anytime, and eventually I’ll get all of Netflix movies available.

    Why wait for the mail when you can watch a movie NOW!!!!!

  4. Cindyguice says:

    Some People can’t do the Steaming of Movies cause we have limited internet accesss in the country .. I hope they don’t stop the DVD’s  cause we can’t use the Streaming System…

  5. Peppersgirl2010 says:

    The only thing that’s available to stream are old movies. I don’t know why anyone would want to rent old movies. I can get those on demand from comcast.