No, Really, This Time Williamsburg Is Over: Marshalls Moving to Bedford Ave [UPDATE: It's Ugly, Too]

marshalls No, Really, This Time Williamsburg Is Over: Marshalls Moving to Bedford Ave [UPDATE: It's Ugly, Too]And Williamsburg thought the beer-specializing Duane Reade was bad.

Yet another chain store is bound for the hostile territory of bourgie Bedford Avenue, and it could be the worst arriviste yet, at least in the eye of the Burg’s twee set. That downright suburban discount store, Marshalls, is considering a location in Williamsburg just across the street from the dastardly Duane Reade and it may even bring another big-box pharmacy with it, according to The Real Deal.

One broker said Marshalls was considering taking a small amount on the ground floor and the entire lower level. CVS would take a large amount of the ground floor, a broker said. 

[…]

A major retailer like Marshalls entering the neighborhood could bring along other national chains, said broker Timothy King, a principal at CPEX Real Estate. “Landlords love the traffic and credit rating that is part of the trade, and customers love the price points and selection,” he said.

But Jorge Perez, the store manager at Vice Versa Vintage at 241 Bedford Avenue, said large chains could harm the entrepreneurial environment in Williamsburg. A Marshalls “would ruin that kind of atmosphere. [The chain] is too commercial. If it is a Marshalls, what is next?”

Because the only thing Williamsburg needs more than a Marshalls is another artisanal shoe pickler.

UPDATE: As if things could get any worse, Curbed turned up this rendering of the project in question. It’s about what you’d expect from Williamsburg’s final architectural tradition.

Marshalls Bedford Ave No, Really, This Time Williamsburg Is Over: Marshalls Moving to Bedford Ave [UPDATE: It's Ugly, Too]

mchaban [at] observer.com | @mc_nyo

Article continues below
More from Politics
STAR OF DAVID OR 'PLAIN STAR'?   If you thought "CP Time" was impolitic, on July 2 Donald Trump posted a picture on Twitter of a Star of David on top of a pile of cash next to Hillary Clinton's face. You'd think after the aforementioned crime stats incident (or after engaging a user called "@WhiteGenocideTM," or blasting out a quote from Benito Mussolini, or...) Trump would have learned to wait a full 15 seconds before hitting the "Tweet" button. But not only was the gaffe itself bad, the attempts at damage control made the BP oil spill response look a virtuoso performance.  About two hours after the image went up on Trump's account, somebody took it down and replaced it with a similar picture that swapped the hexagram with a circle (bearing the same legend "Most Corrupt Candidate Ever!"!). Believe it or not, it actually got worse from there. As reports arose that the first image had originated on a white supremacist message board, Trump insisted that the shape was a "sheriff's star," or "plain star," not a Star of David. And he continued to sulk about the coverage online and in public for days afterward, even when the media was clearly ready to move on. This refusal to just let some bad press go would haunt him later on.
Donald Trump More Or Less Says He’ll Keep On Tweeting as President