Demand is high for inflammatory thought experiments!
The New York Times’ Freakonomics blog, penned by Freakonomics authors Steven Levitt and Stephen Dubner, among others, will spin off into its own site, Freakonomics.com, run by the Freakonomics documentary’s producer Chad Troutwine, reports Jeff Bercovici.
According to an e-mail soliciting candidates for an editor and media strategist, they “believe it will be a media juggernaut.” “OK that may be a stretch, but we are confident in the site’s ability to attract millions of visitors almost immediately,” they added parenthetically. They also requested the recipients help keep the “migration” confidential.
Although the departure coincides with the final bricks being laid in the Times‘ paywall (like Spiderman, JanePratt.com, and The Daily, it’s been delayed), a Times spokeswoman told Forbes it was a mutual decision and the pay model was not a major factor.
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