Ad Meld Rescues Weather.com From Blizzard of Traffic

blizzard 02 l Ad Meld Rescues Weather.com From Blizzard of TrafficThe crazy weather has to be good for somebody’s profit margin. And, not surprisingly, that somebody is weather.com. On January 31, weather.com cashed in on storm fatigue, setting the one-day digital record for traffic with 126.7 million page views. The Weather Channel for iphone app got 35.2 million hits and the Weather Channel for Android app got 23.7 million.

Since ads on websites are sold by pageview, when websites get slammed with a blizzard of hits, they often don’t have enough ad inventory to stock their pageviews.

That is where New York-based company AdMeld steps in, solving a problem that every website wishes it had. AdMeld, which represents weather.com, as well as sites such as FOX News and Hearst TV, helped plug the gap with extra inventory during the deluge of visitors.