Ar-mania! Cosmopolitan Armenia Launches with Kim Kardashian as Cover Girl

Kat Stoeffel — Wed, 23 Feb 2011 16:15:29 -0400

Cosmpolitan will launch an Armenian edition in March, announced president and CEO of Hearst Magazines International Duncan Edwards. Part of an ongoing effort to realize their name, Cosmopolitan recently dispatched editions of the fun, fearless flagship to Mongolia and the Middle East.

The Armenian ambassador to Rodeo Drive, Kim Kardashian, makes for an obvious cover choice. Hrachuhi Utmazyan has been named Cosmo's editor and the magazine will have an initial circulation of 5,000.

"The Cosmopolitan brand has been very successful around the world and we're pleased to be rolling out our 63rd edition this spring in Armenia," said Edwards. "Working with Media Partners, a very well-respected local publisher, we are confident that Cosmo will do well with Armenian women."

kstoeffel@observer.com :: @kstoeffel

Observer » Ar-mania! Cosmopolitan Armenia Launches with Kim Kardashian as Cover Girl

Ar-mania! Cosmopolitan Armenia Launches with Kim Kardashian as Cover Girl