Farewell, LC! Changing Tides End MTV’s ‘Aspirational’ Era For Good

102119928 Farewell, LC! Changing Tides End MTVs Aspirational Era For GoodPredictable enough: Lauren Conrad’s new reality show was pulled from MTV’s schedule before airing. The show was one of the last gasps of a focus on “aspirational” programming that included The Hills (be an intern!), The City (be a fashion designer!), and World of Jenks (be a journalist!). As we noted this week, MTV’s tone was dramatically altered by the cultural penetration of Jersey Shore and Teen Mom, which begat Skins (be things we can’t print here!) and a refurbished Beavis and Butt-Head.

LC’s show was to have focused on the launch of her new fashion line, a process covered in Whitney Port’s barely watched The City. It’s hard not to believe that MTV wasn’t doing Conrad a favor by stringing her even this far along–there’s no chance her new show would have paired well with, say, Skins. Conrad said to the Hollywood Reporter: “MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life.” This is that rare starlet self-defense that doesn’t feel phony.