Foodspotting, the company that encourages users to photograph their favorite restaurant food so that others may make better decisions about what to order, has partnered with SinglePlatform, a go-between for publishers and restaurants that want to promote their events and dishes.
SinglePlatform enhances a Foodspotter’s experience with up to date content like open hours, menus, specials, events, official photos, what credit cards they take, etc., for all of its partner restaurants. Meanwhile Foodspotting draws more customers to SinglePlatform’s restaurants, who then have access to Foodspotting’s consumer collected content.
The partnership brings restaurants further into dialog with Foodspotting users, offering alerts when a Foodspotting user tags one of their dishes. And, because of Foodspotting’s positive attitude toward food, restaurants will most often be alerted to users’ promotion of their products and not denigration. Further promotional partnerships between Foodspotting and restaurants, we’d imagine, would be soon to follow.
mtaylor [at] observer.com | @mbrookstaylor
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