Social Network Ads Allow You to Download the Script

The minds behind The Social Network have taken a novel approach in their online “For Your Consideration” Oscar ads. They’re giving away the script, right there in the ad!

Click the link on the ad and you can download a PDF for the script, instantaneously. This would seem to be a completely new approach to nabbing the “Best Adapted Screenplay” award. Spoiler alert: the company’s eventually valued at $50 billion.

It’s not a bad tactic, if you think your screenplay speaks for itself. But there might be a bit of patronization going on here. “Hey,” the ad says. “We know that Mark character talks pretty quickly. Take it at your own pace.”