Morning Media Reads: Say No to SEO, Tyrangiel’s BBW, Newspapers Spike on NYSE

The Huffington Post and AOL are overrelient on SEO, says Slate’s Farhad Manjoo, because Googling is going to get more personalized and more social. “In the Twitter age, ‘optimizing for Google results is a little like going out and buying the best VCR on the market,'” he writes.

Indeed, good, old fashioned, non-SEO newspaper stocks spiked after AOL’s acquisition of The Huffington Post, reports the AP, suggesting everyone listened to Manjoo.

But The Huffington Post is more fun to read than The New York Times, says an unpretentious Felix Salmon.

The HuffPo page is genuinely, compellingly, interactive – it’s almost impossible to visit it without finding something you want to click on. Like! Comment! Tweet! Go here! Try this! Visit that! There’s site navigation, yes, but that’s just one layer of a very rich and complex page architecture. At the NYT page, by contrast, to get out of the Media Decoder blog you either have to click on a generic navigation button like “Sports,” or else you’ll just leave the page and the site completely.

New CBS News chairman Jeff Fager was assured he would have a major role in determining Katie Couric’s future at the network, reports The Daily Beast’s Howard Kurtz. CEO Les Moonves has reportedly asked Couric to stay on after her contract expires, though likely at a paycut, and possibly with a syndication deal.

Josh Tyrangiel, Bloomberg BusinessWeek‘s young buck editor in chief, is the best boss ever, according to Zeke Turner’s WWD profile. Tyrangiel wears jeans, rides the subway, is funny, listens to Wiz Khalifa, and gets to remind his reporters that if they want to travel with their sources, they have to fly business class. Company policy. 

kstoeffel@observer.com :: @kstoeffel

Morning Media Reads: Say No to SEO, Tyrangiel’s BBW, Newspapers Spike on NYSE