Preview of Social Media Week

social media week Preview of Social Media WeekEvery week is social media week, but this one’s official. The third annual Social Media Week brings dozens of events across New York focused on arts and culture, science and technology, business, media and communications, people and society and entertainment, gaming and sports.

Most events are free, but it’s necessary to register for each one. Almost 6,000 people have registered. “The super bowl of social media starts tomorrow,” social media butterfly Mike Street said on Twitter yesterday.

The events that are still open to registration are here, but here’s a preview of the week’s top events and panels that feature NYC companies.

MONDAY

Sustainable Flashmob, Hosted by Foodspotting and Whole Foods Market, 10 a.m. Featuring dishes prepared by celebrity chef Marcus Samuelsson, prizes, as well as a panel with Ben Leventhal, founder of Eater.com and The Feast; Amanda Hesser, food columnist at The New York Times and founder of Food52.com; moderated by Foodspotting cofounder Soraya Darabi.

The Internet & Uprisings in the Arab World: Are We Already In A Post-Social Media World?, 2 p.m. Apparently the question at this panel is not, “Does Malcolm Gladwell know what he’s talking about,” but “Has the notion that social media spurs anyone to action already become boring?” Moderated by John Abell, Wired’s local bureau chief.

Social Media Week Opening Party at the New York Public Library; invitation-only.

TUESDAY

Future Library: Socializing History with Maps, hosted by The New York Public Library, 11 a.m. Featuring Alex Rainert, head of product at Foursquare.

High Art vs. The Masses: How the Art World is Embracing The Social Web, 5:30 p.m.

Social Strategy Cage Match: Offense VS. Defense, Hosted by KickApps, 6 p.m.

Mashable NextUp NYC, 6 p.m. Featuring Jenna Wortham of The New York Times, Laurie Segall of CNN and Drake Martinet of All Things Digital.

Social Impact & Social Media Panel, 6:30 p.m. Featuring Kristin Resnansky of Jumo.

NY Gaming & Social Media: What’s Working?, 6:30 p.m. Featuring Brad Hargreaves of New York Gaming Meetup and General Assembly.

WEDNESDAY

Building Hyperlocal at Scale: An Interview with Patch Editor-in-Chief, Brian Farnham, hosted by AOL, 9 a.m.

Mobile Technology and the New Live Music Experience, Hosted by Spin Media, 12 p.m. Featuring Jonathan Crowley of Foursquare.

Keynote Fast Company interview with Foursquare CEO Dennis Crowley, 2:30 p.m.

Making Use of Facebook Data: Leveraging The Social Graph For Business, 6 p.m. Featuring Pixable cofounders Inaki Berenguer and Andres Blank.

Engineering Viral Media, 6:30 p.m. with Jonah Peretti of BuzzFeed and Michael Yavonditte of Hashable.

The Digital Gallery: How Social Media is Democratizing the Art World, 7 p.m.

THURSDAY

The Future of Real-time Publishing, hosted by The New York Times, 2 p.m.

Obliterati: Social Media Week 2011, 6 p.m.

Change the Ratio: Early Stager Stories, 6:30 p.m. with Emily Hickey (Hashable), Beth Ferreira (Etsy), Alexis Juneja (Curbed) and Sarah Tavel (Bessemer).

FRIDAY

Open Government and The Transformation of New York City’s Digital Enviornment, 9 a.m. Featuring NYC’s first CDO, Rachel Sterne.

Enriching the Arts Experience Through Integrated Social Media, hosted by Guggenheim, 12 p.m.

Social Media Week Closing Party – Venue TBA, invite-only.

ajeffries [at] observer.com | @adrjeffries