Media brands including Daily Beast, Mediaite, Hollywood Life and Crushable effectively issued a “bring it on” to comment trolls this morning by launching channels on VYou, the New York-based question-and-answer site where users record video answers to questions that can be submitted anonymously. (Shushannah Walshe, Daily Beast reporter and author of the Palin-opic “Sarah from Alaska,” seems particularly vulnerable.)
The companies are among the first to launch branded channels on VYou, which provide brands with a landing page on which to curate other channels related to the brand. Mediaite and The Daily Beast are represented by reporters and editors; New York dating site HowAboutWe created six interactive TV shows (“The Love Seat,” “The Sexperts,” “Is This Weird?”).
VYou is more intimate than Twitter (the technology is usually seen on porn sites) and other text-based forms of social media, making it attractive to companies hoping to humanize their brands. Same goes for people who want to humanize their brands–VYou also announced today that Piers Morgan of CNN has joined, although he hasn’t posted any videos yet.
ajeffries [at] observer.com | @adrjeffries