Buspreneur Gets Startup Bus Tattoo

The breakneck Startup Bus competition, which challenged entrepreneurs from five regions to launch a company on a bus to South By Southwest, has permanently changed a life; Christopher Laco, an engineer from Tallmadge, OH who rode in on the Cleveland bus, has had the logo inked on his wrist above a binary inscription:

startup bus tattoo christopher laco

The binary is “the universal time travel code from Fry’s butt in the Futurama movie,” Mr. Laco explained in an email. CLARIFICATION: The binary part is from July; Mr. Laco got the ink on his wedding anniversary.

Anybody else get a nerdy tattoo during SXSW? Tell us.

ajeffries [at] observer.com | @adrjeffries