Substantively, the ad is pushes back against groups urging for higher taxes, in order to fund programs that are facing major funding reductions under Cuomo's proposal.

Politically, McCall's latest appearance comes as Cuomo is getting more criticism from people like Harlem Councilman Robert Jackson, unhappy with the language Cuomo aides are using to discuss budget politics, and the Amsterdam News, who says Cuomo is avoiding downstate minority communities because his budget cuts are unpopular in those areas.