We hear former Gourmet editor in chief Ruth Reichl is staffing up a food spin-off of Gilt Groupe, the luxury discount retailer Web site. The project remains in stealth mode, but one might expect the site to look like the Gilt MANual blog, which pairs original lifestyle content with links to Gilt Groupe’s men’s wear sales. The MANual, too, is overseen by a Condé (and Observer) survivor, the strapping Tyler Thoreson. E-commerce may seem a steep fall from the glossy world of Condé Nast, but the Gilt Groupe has a certain Midas touch. It is reportedly fund-raising at a $1 billion valuation and recently acquired the home décor industry site Decorati. Comforting apples indeed.
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