No brand, it seems, is immune from the dubious charms of viral internet marketing–not even the chain diner where you can get eggs at 2a.m. Denny’s, known for its history of racial tensions more than its comic potential, has launched a partnership with hip stars Will Arnett and Jason Bateman, best known, of course, for Arrested Development (the pair now produce digital content through their production company DumbDumb). The three-minute web show, hosted by The Office‘s David Koechner, is similar to Zach Galifianakis’s web interview show “Between Two Ferns”–but without ferns, and in a Denny’s. Can anything, post-Old Spice, be marketed without a “comic” web video? You can watch it here, if you want.
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