New York, we love you, but what do you know about video journalism?
That’s what we’re wondering after an invitation to an open house for the New York Video Academy showed up in our tipster’s inbox.
The course, which costs $995 and an entire weekend, offers aspiring video journalists a chance to “study with industry experts in filmmaking and video production as well as have the opportunity to showcase your final video on nymag.com.”
But there is currently very little video on nymag.com, so why pony up a thou for the opportunity to “work in close collaboration with veteran NYMag.com editors”?
New York has partnered with Rosenblum TV, a “vj” (video journalism, not Jesse Camp) training and consulting company founded by Michael Rosenblum. Mr. Rosenblum, a television producer and video news consultant who was involved with the launch of Current TV, has launched several of these academies, each with the branding of a different journalistic outfit (The Guardian, USA Today, The Travel Channel). They held the first New York Video Academy session in February.
“It’s a reasonable and logical way for media companies to expand the reach of their content,” Mr. Rosenblum told The Observer. “What they bring to the party is their name and their interest, we bring the courses.” The classes usually draw between 20 and 40 students; Rosenblum and New York share the profits from the tuition.
“It was awesome, it was the best experience I’ve ever had in my life,” said a woman in a Rosenblum testimonial who has perhaps not had a very exciting life.
Ten of the students from the Travel Channel Academy were later hired by the channel, and the same could be true of the New York version.
The partnership portends a greater focus of video content on nymag.com. At a Columbia Journalism School lecture earlier this month, New York editor Adam Moss counted video content among the merits of a healthy multi-platform media brand, but mentioned that New York itself hadn’t entirely figured out how to tell a story through video yet.
“We think there are a lot of talented people out in New York who dabble in video and that, with a little bit of direction and some tips from professionals, we might be able to harness that nascent cadre of potential video journalists,” Michael Silberman, general manager of New York digital media said. Ideally the editors would find students in the course who are enthusiastic and talented, who can use their fresh training on assigned freelance gigs, he explained.
“We’re still in experimental mode,” he added.
Editorial director Ben Williams, managing editor Adam Pasick, and video director Sarah Frank will represent New York magazine at the academy, to give students a sense of the editorial sensibility the magazine is looking for according to Mr. Silberman.
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