Bit.ly has finally launched a mobile version of its basic URL shortener last week. Other than the slight inconvenience of navigating to a website rather than opening an app, the process of shortening a link is painless–which should be refreshing for anyone who’s ever tried to clunkily use the full site from a mobile browser. It’s actually superior to using the site with a mouse and a desktop browser, we’d argue; The Next Web called it “app-like!”
Bit.ly’s built in some thoughtful features, like offline caching and thumbnail previews, that will make mobile users’ lives easier. There were seven billion clicks on Bit.ly links last month alone, according to TechCrunch, and the new mobile site will funnel even more Bit.lys into the social media ecosystem.