What’s an eponymous store to do? Bond No. 9 was looking for a headquarters, but felt, well, bonded to its namesake street.
“They looked on Broadway, they looked on Bleecker,” Prudential Douglas Elliman‘s Faith Hope Consolo told The Observer, but the tenant landed instead in a classic old-world showroom and corporate event space at 42 Bond Street. “This is in their DNA,” said Ms. Consolo, who represented the tenant along with Joseph Aquino. The tenant took an entire 5,700-square-foot floor and wanted another.
The store is just two blocks from the perfumery’s flagship, and, of course, has the vital Bond Street address. “They were in this neighborhood long before it was chic,” Ms. Consolo said. “They were one of the first stores; now it’s so arrived, so chic.”
Indeed, the new space is next door to Ian Schrager’s wannabe star magnet, 40 Bond Street.