Medialets Makes Rich Media Mainstream With Self Serve Ads

medialets Medialets Makes Rich Media Mainstream With Self Serve AdsOne of the great things about the new breed of mobile devices, from a business perspective, is that they can serve up rich media ads that are more effective at engaging consumers.

Betabeat has written before about Medialets, a fast growing New York start-up that’s beating Apple on its home turf, capturing the lions share of blue chip publishers on platforms like the iPad.

Today Medialets introduced Muse, a self-service platform that lets publishers plug their “creative” into a set of templates and easily layer features like mapping, social widgets and photo galleries on top.

Considering how quickly the app ecosystem is growing, this seems like a big opportunity. A lot of smaller developers are going to be interested in using rich media ads when they develop for smartphones and tablets, but won’t have the budget for a $500,000 iAd campaign.

Medialets claims that users can create an ad in as little as 15 minutes, which raises the possibility of folks firing off some half-cocked ads. Luckily there is also a collaborative workspace where users can spend a little time thinking about their message before firing off a Groupon Superbowl style mistake.