Oxygen and Broadcastr plan to inaugurate their partnership with exclusive content on the augmented reality app, narrated by Paris Hilton, as she shares her 10 favorite places around the world with fans of “The World According to Paris.”
The service has been growing steadily since it launched publicly last month. There are now more than 7,000 audio clips mapped on Broadcastr, the company told Betabeat, and 40,000 “active users,” unique users who spend five minutes or more on the site.
This deal is huge for Broadcastr, co-founder Scott Lindenbaum told Betabeat last night, because Oxygen will be promoting the service on air.
Oxygen is also working with another New York start-up, sponsoring group texts via GroupMe. Will watchers feel overwhelmed by the social medias?