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	<title>Observer &#187; Beyoncé&#8217;s Strategy of Bifurcation</title>
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		<title>Observer &#187; Beyoncé&#8217;s Strategy of Bifurcation</title>
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		<title>Beyoncé&#8217;s Strategy of Bifurcation</title>

		<comments>http://observer.com/2011/05/beyoncs-strategy-of-bifurcation/#comments</comments>
		<pubDate>Thu, 26 May 2011 15:47:53 -0400</pubDate>
					<link>http://observer.com/2011/05/beyoncs-strategy-of-bifurcation/</link>
			<dc:creator>Daniel D'Addario</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/114729525.jpg?w=197&h=300" />Beyonc&eacute;'s fourth album, <em>4</em>, is to be released in June, and she has thus far begun promoting two singles, fast and slow. This was the same strategy she pursued in fall 2008, promoting her album<em> I am... Sasha Fierce</em>, a double album devoted to the concept that she really loved ballads but excelled at dance tracks. In that instance, Beyonc&eacute;'s ballad ("If I Were a Boy") and her dance track ("Single Ladies [Put a Ring on It]") were both major hits. In 2011, the most born-to-excel star of her ilk may be losing her touch, just a bit.</p>
<p>The fast song, <a href="http://www.youtube.com/watch?v=CENkhQe-Qgs">"Run the World (Girls),"</a> released over a month ago, is mired in the lower reaches of the <em>Billboard</em> charts--it's aggressive and pounding, uncomfortable to listen to, pushing the clattering dissonances of "Single Ladies" way too far into mania. The slow song, which Beyonc&eacute; performed on last night's <em>American Idol</em> finale, is <a href="http://www.thefader.com/2011/05/26/beyonce-11-mp3/">"1+1,"</a> a torpid strummy-guitar-intro'd kind of song punctuated by periodic Arethan yowls (and the charming mispronounciation "algerba," one of the song's few gestures at idiosyncracy).</p>
<p>Being a pop star in 2011--a period whose music has been dominated by young female singers--seems to be predicated on determining the exactly proper level of bizarreness to embrace in one's music and persona. Ke$ha, Rihanna, and Katy Perry are outr&eacute; in their personal style, but their music is more or less interchangeable; Lady Gaga's fashion is even weirder, but her music is the most solidly rooted in solid pop tradition from Springsteen to Madonna. Beyonc&eacute; has chosen both routes, again--a wacky jaunt through dancehall beats and apocalyptic imagery and a bland-as-white-bread ballad. With these two extremes fighting against one another--the ballad to remedy the failure of the dance song, and surely more aggressive dance songs to follow--can the singer's center hold?</p>
<p>Below, a video of Beyonc&eacute; pushing the limits of pop:</p>
<p>http://www.youtube.com/watch?v=vbvqTPGwbZ4</p>
<p>ddaddario@observer.com :: @DPD_</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/114729525.jpg?w=197&h=300" />Beyonc&eacute;'s fourth album, <em>4</em>, is to be released in June, and she has thus far begun promoting two singles, fast and slow. This was the same strategy she pursued in fall 2008, promoting her album<em> I am... Sasha Fierce</em>, a double album devoted to the concept that she really loved ballads but excelled at dance tracks. In that instance, Beyonc&eacute;'s ballad ("If I Were a Boy") and her dance track ("Single Ladies [Put a Ring on It]") were both major hits. In 2011, the most born-to-excel star of her ilk may be losing her touch, just a bit.</p>
<p>The fast song, <a href="http://www.youtube.com/watch?v=CENkhQe-Qgs">"Run the World (Girls),"</a> released over a month ago, is mired in the lower reaches of the <em>Billboard</em> charts--it's aggressive and pounding, uncomfortable to listen to, pushing the clattering dissonances of "Single Ladies" way too far into mania. The slow song, which Beyonc&eacute; performed on last night's <em>American Idol</em> finale, is <a href="http://www.thefader.com/2011/05/26/beyonce-11-mp3/">"1+1,"</a> a torpid strummy-guitar-intro'd kind of song punctuated by periodic Arethan yowls (and the charming mispronounciation "algerba," one of the song's few gestures at idiosyncracy).</p>
<p>Being a pop star in 2011--a period whose music has been dominated by young female singers--seems to be predicated on determining the exactly proper level of bizarreness to embrace in one's music and persona. Ke$ha, Rihanna, and Katy Perry are outr&eacute; in their personal style, but their music is more or less interchangeable; Lady Gaga's fashion is even weirder, but her music is the most solidly rooted in solid pop tradition from Springsteen to Madonna. Beyonc&eacute; has chosen both routes, again--a wacky jaunt through dancehall beats and apocalyptic imagery and a bland-as-white-bread ballad. With these two extremes fighting against one another--the ballad to remedy the failure of the dance song, and surely more aggressive dance songs to follow--can the singer's center hold?</p>
<p>Below, a video of Beyonc&eacute; pushing the limits of pop:</p>
<p>http://www.youtube.com/watch?v=vbvqTPGwbZ4</p>
<p>ddaddario@observer.com :: @DPD_</p>
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