The idea that blogging is bad is borderline sacrilege in New York, where Fred Wilson, Charlie O’Donnell, Chris Dixon, Nate Westheimer, numerous founders and every biz dev hustler in town post regularly–on Tumblr, at the very least–and hold up the blog as the paragon of self-promotion.
Boo, luminary Keith Rabois says.
“I have invested in nearly 75 companies, no more than 2 of the founders have an active blog, maybe less,” Mr. Rabois tweeted on Wednesday. He thinks blogging has a low return and entrepreneurs and investors should spend their time on more productive things, he told founder, venture capitalist and blogger Jordan Cooper during a conversation at TechCrunch Disrupt. Mr. Cooper, of course, blogged about it.
“I could not understand how someone so talented and accomplished in our space could be missing the boat on what seems to be such an obvious and valuable tool for young entrepreneurs,” he wrote. “And then it hit me. ‘Keith Rabois doesn’t see the value of the blog as a platform because Keith Rabois is Keith Rabois.’
“It is a tool for those who are making their mark in the present (I would put the Fred’s and Dixon’s of the world into that category). I now see why Keith pointed out the lack of blogging by market leaders on the West Coast… it is because on the West Coast, the market leaders are leaders who have earned that title for work they have done over the past 25 years. They are entrenched, their personal platforms built before blogging existed, and now they rest on those platforms, not needing to amplify their voice of prove that they are equal to or better than those that call themselves leaders,” he wrote.
(Mr. Rabois conceded that Chris Dixon is an exception to his rule.)
Mr. Cooper cited one of his posts which got 10,000 views, resulting in 30 user sign-ups and two emails, one from a database engineer and “some random kid in Nairobi.”
The debate continued on Twitter, where Mr. Cooper linked to Groupon founder Andrew Mason’s blog. “Debate over. read Andrew Mason’s early posts on http://blog.thepoint.com/. @rabois 9,999 – @jordancooper 1,” he tweeted.
But the most recent post was two years ago, Mr. Rabois countered.
Groupme’s business development lead Steve Cheney picked up the charge, submitting Chris Dixon as an example of an active founder+blogger. “QED,” Mr. Rabois conceded. The parties agreed to disagree. “I’ll entertain an argument of ‘blog has declining value as you ascend to $25B’, but let’s do offline when we’re next in same city,” Mr. Cooper tweeted.
Self described “media addict” Rachel Sklar Storified the conversation. (Does that count as blogging?)