NYSE Bell vs. LSE Gigantic Crystal Ball

When it comes to listing companies, the New York Stock Exchange, with its trademarked opening bell, has an enviable branding advantage over its competitors. While the NYSE and NASDAQ might have lost some of their stock trading dominance to air conditioned rooms of humming computer servers in places like Kansas City and New Jersey, the NYSE has managed to retain its reputation for companies looking to establish themselves as global players worth investing in.

But now the London Stock Exchange has developed what it calls a “bespoke ‘market open’ mechanism” that features a giant, glowing orb. If you’re a Chinese company shopping for a stock exchange on which to list yourself, which opening ceremony says “invest in me” better: the one with the gavel, or the one with the fantasmagoric “bespoke” digital experience?

[FT Alphaville]