PR Firm Paid by Facebook to Slime Google Not Firing Anyone

burson PR Firm Paid by Facebook to Slime Google Not Firing AnyoneBurson-Marsteller’s excuse for attempting to pay journalists to bash Google? The flacks who did it were new, the company told PR Week, and will receive further training rather than summary termination. The two employees who ran the smear campaign were new to Burson and new to PR, The Daily Beast reports: Jim Goldman, former tech reporter for CNBC, and John Mercurio, a former political reporter. Really, Burson? You put the noobs on the Facebook account?

Burson’s mea culpa: “Whatever the rationale, this was not at all standard operating procedure and is against our policies, and the assignment on those terms should have been declined.”


  1. Anonymous says:

  2. steroids says:

     of course not they were doing what they were paid to do.

  3. AlGoRhythm says:

    Goldman may be new to Burson, but he was probably not unfamiliar with tactics like the one Facebook was trying to employ. In other words,  Jim Goldman should have known better.