After a Month in NYC, Real-Time Marketplace Zaarly Is Still Dead

zaarly infographic After a Month in NYC, Real Time Marketplace Zaarly Is Still Dead

About a month ago, Betabeat logged into the newly-launched Zaarly, an Ashton Kutcher and Mike Arrington investment that connects individual buyers and sellers in a design-y real-time Craigslist. It launched to much fanfare at South By Southwest. But we tried to get a pack of gum delivered to our offices, where the tech team stays sharp by chewing an inhuman amount of Dentyne Ice, for which we were willing to pay a handsome $10.

No dice on the Ice from Zaarly, though, or any of the other listings–there were maybe 10–we saw on the site, requests for dog-walking and Starbucks delivery. Yesterday Zaarly announced $1 million in transactions over the month–but today Zaarly is surfacing just six listings for us in Manhattan, including requests for a used iPad and black Verizon iPhone 4. Despite the company’s 700-some Twitter followers in New York, there seems to be a rather severe shortage on both the buyers’ and sellers’ sides.

That’s bad news considering New York is one of Zaarly’s seven “core cities” targeted for maximum traction. Has anyone successfully used Zaarly for anything?


  1. SPony says:

    I’ve been trying to get a reservation for the Chef’s Table at Brooklyn Kitchen for a couple weeks, but to no avail…

  2. Nitasha Tiku says:

    She doesn’t lie about the Dentyne ICe.

  3. Jackstoller58 says:

    isn’t zaarly kindof a dumb idea?

    who wants perfect strangers, not associated with the restaurant, to bring them food?

    what kind of perfect strangers want to bring other people food?


    1. MikeRose says:

      The idea itself isn’t that bad. It’s similar to a giant newspaper’s classified section, in which these posts allow two people to get in contact with each other. There’s huge potential and it’s actually quite a burgeoning market. A few start-ups like Task Rabbit and Swifto are doing similar things. 

  4. James says:

    Thanks for pointing this out. It defeintly looks like they have been inflating their numbers. Any of the major cities like LA, Chicago, etc all have less than 10. I suspect some of the posts have been posted by Team Zaarly members cause no one would pay $25 for a 6 pack of beer that only costs $10.

  5. Jon Wilson says:

    For New York City

  6. Carlos says:

    Zaarly’d for a surf buddy in San Francisco! Got 6 offers!

  7. Francois says:

    Zaarly suuuuucks

  8. David Spinks says:

    Thanks for the feedback! Sorry you didn’t get your gum. We’ve seen a lot more activity in NYC over the past month, so hopefully your next zaarly is a successful one.

    Happy to answer any questions about zaarly in NYC

    David Spinks
    Enforcer of User Happiness

    1. Anonymous says:

      Someone from Zaarly Zaarly’ed me a 12-pack four weeks later :)