“Social is not another word for public,” says Westchester and Montreal-based SecretSocial, which just launched an app similar to Dogpatch Labs-based The Fridge, allowing for private conversations between individuals or groups that aren’t saved. SecretSocial’s uses Twitter, email and SMS to invite people to the private conversations. Your information is only retained for the length of the conversation, SecretSocial promises, and is never sold to advertisers. We’re sure they’ll figure out some other way to monetize! In the meantime, suspected crotch photo tweeter Rep. Anthony Weiner may want to check this out.