GroupMe’s New Headquarters Has ‘Secret Makeout Hallway’

GroupMe didn’t get crowned this year’s Foursquare at SXSW for lack of charm. And that winsome nerdiness was on full display, in all its Lord of the Rings-quoting glory, during a recent tour of its headquarters when TechCrunch’s Jason Kincaid stopped by. After Mr. Kincaid takes a moment to marvel at his surroundings “You can see cabs and tall buildings everywhere!” he ventures into the start-up’s new 10th floor lair. Watch co-founders Jared Hecht and Steve Martocci as they take Mr. Kincaid around their sprawling office, past the customized pound-sign smiley-face carpet, beyond the embarrassing drunk photos of Mr. Kincaid on the flatscreen, and around the dead squirrel statue pilfered from Pivotal Labs to the “secret makeout hallway. “

But it’s not all fun and games on your way to scaling up. The co-founders carefully note who shows up late to the townhall meetings. If you’re late once, you owe the group a six-pack. Mr. Hecht, of his own volition, says he’s on his way to a fourth offense. The penalty? A keg. That should go nicely with the Johnnie Walker collection in the kitchen.