Guardian Bypasses Old Observer Space, Picking Onion as Neighbor

915 broadway Guardian Bypasses Old Observer Space, Picking Onion as Neighbor

915 Broadway, we remember well.

Apparently The Observer‘s old space wasn’t good enough for lefty rag The Guardianthey’re now close to signing a lease at 536 Broadway, according to Real Estate Weekly.

Although the American website of the British newspaper previously  considered leasing the old Observer space at 915 Broadway in the Flatiron, it’s now heading downtown to the corner of Broadway and Spring Street to look at a smaller space that’s between 8,000 and 9,000 square feet.

It could be that Soho is much hipper than the Flatiron as far as eateries and clothing stores are concerned, but it could also be that The Observer‘s old offices were about 3,880 square feet too big.

The Soho building at 536 Broadway, which Thor Equities purchased for $30 million in 2008, also houses satire king The Onion. Maybe some of its success will rub off on The Guardian‘s American colony, a website that has failed once beforeThe Onion is now publicly campaigning for its first Pulitzer, after all.

If the lease goes through, The Guardian will have another British fellow in the neighborhood. The Daily Mail recently signed a lease for a New York bureau at 42 Greene Street. The Guardian is one-upping its competition, however: The Daily Mail‘s space is only 5,200 square feet.

pengel@observer.com

Comments

  1. Wishing the Guardian best of luck in the US!  

  2. ghostoflectricity says:

    You didn’t mention that the Guardian’s Sunday sister back in Old Blighty is named- The Observer. When someone mentions “The Observer” in London, he/she is referring not to the salmon-hued midweek-publishing New York weekly, but to what is generally referred to as the oldest extant Sunday newspaper (first published in 1791), and which was acquired by the Guardian group in 1993 and occupies approximately the same left-of-center ideological space. In Britain, traditionally, Sunday papers have separate editorial staffs from their daily (Monday-through-Saturday) sisters even if they belong to the same corporate entities. Thus, the Guardian and the Observer, housed in the same publishing company, have separate staffs of reporters and editors, etc., as do the (London) Times and Sunday Times, etc.; unlike the daily and Sunday New York Times, where one will find the same reporters’ bylines on the news pages and same columnists (and political outlook) on the editorial and op/ed pages.