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	<title>Observer &#187; Huffington Post Turns Up the Volume At BlackVoices</title>
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		<title>Observer &#187; Huffington Post Turns Up the Volume At BlackVoices</title>
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		<title>Huffington Post Turns Up the Volume At BlackVoices</title>

		<comments>http://observer.com/2011/06/huffington-post-turns-up-the-volume-at-blackvoices/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 15:00:55 -0400</pubDate>
					<link>http://observer.com/2011/06/huffington-post-turns-up-the-volume-at-blackvoices/</link>
			<dc:creator>Emily Foxhall</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=164048</guid>
		<description><![CDATA[<p><a href="http://nyoobserver.files.wordpress.com/2011/06/aol-black-voices.jpg"><img class="alignleft size-full wp-image-164059" title="aol black voices" src="http://nyoobserver.files.wordpress.com/2011/06/aol-black-voices.jpg" alt="" width="256" height="80" /></a>During  the early days of the AOL Huffington Post merger, we had a chuckle when  Arianna Huffington was named editor-in-chief of an array of AOL blogs  outside of her area of expertise: Engadget, Moviefone, Autoblog and,  perhaps most glaringly, BlackVoices.</p>
<p>No  need to cringe anymore. Ms. Huffington has entrusted the site’s vision  and recruitment to managing editor Rebecca Carroll, a former producer at  <em>Charlie Rose </em>and editor at publications including <em>Paper</em>, <em>The Independent Film &amp; Video Monthly</em> and  Africana.com. Sheila Johnson, who helped to launch BET, is serving as  strategic adviser for multicultural initiatives at AOL Huffington Post.</p>
<p>The HuffPo multicultural concept announced pre-merger called Global  Black was slated to be built from scratch. Instead, AOL’s BlackVoices will be  remodeled in the style of HuffPo site, devoted to African American news.  The site will mimic the typical HuffPo combination of blog writing,  aggregation and more traditional reporting, but there is a catch: the  core writers and editors will be black.</p>
<p>“It’s  not black voices if it’s not black,” Ms. Carroll put it, simply. “The  idea is for it to be authentic… Oftentimes when white reporters and  editors go out to cover black America what happens is you get the same  headlines. That’s because it’s about black folks as opposed to being of  black folks.”</p>
<p>That  said, Ms. Carroll sees the audience as the broad one of  “race-conscious, race-savvy people,” explaining that issues pertaining  to the African American community have potential to be of interest to  all. Stories from BlackVoices reporters will also be cross-posted in  other relevant sections of the site.</p>
<p>Scheduled  to launch later this summer, the BlackVoices vertical will link from a  drop-down category, along with the new HuffPost LatinoVoices, also set  to launch this summer, on the main site. (The drop-down has yet to be  named; we can't blame them, it's a tricky one.)</p>
<p>Trymaine Lee, part of the Pulitzer-prize winning <em>Times Picayune</em> team that covered the Katrina disaster, and Gene Demby, from the <em>New York Times</em>,  have already been recruited to work under Ms. Carroll. The content will  move away from the celebrity focus of the AOL site and will instead  emphasize more news and in-depth, thoughtful reporting.</p>
<p>The  categories on the still-Beta site will be replaced, and the site will  follow the HuffPo model of blogging in the left rail, news in the middle  and specialized content on the right.</p>
<p>Looking  to move away from mainstream coverage of black America, Ms. Carroll – a  black woman herself – plans to avoid what she calls “Black headline  fatigue,” in which every story she reads centers around issues such as  violence and unemployment that seem to portray how “worse off” the  black community is.</p>
<p>“I feel like I  have been working on this idea of creating a place where people can go  and read about and learn about and understand a nuanced narrative about  race for my whole life,” she said with a laugh. “It’s really hard to  accomplish that.”</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyoobserver.files.wordpress.com/2011/06/aol-black-voices.jpg"><img class="alignleft size-full wp-image-164059" title="aol black voices" src="http://nyoobserver.files.wordpress.com/2011/06/aol-black-voices.jpg" alt="" width="256" height="80" /></a>During  the early days of the AOL Huffington Post merger, we had a chuckle when  Arianna Huffington was named editor-in-chief of an array of AOL blogs  outside of her area of expertise: Engadget, Moviefone, Autoblog and,  perhaps most glaringly, BlackVoices.</p>
<p>No  need to cringe anymore. Ms. Huffington has entrusted the site’s vision  and recruitment to managing editor Rebecca Carroll, a former producer at  <em>Charlie Rose </em>and editor at publications including <em>Paper</em>, <em>The Independent Film &amp; Video Monthly</em> and  Africana.com. Sheila Johnson, who helped to launch BET, is serving as  strategic adviser for multicultural initiatives at AOL Huffington Post.</p>
<p>The HuffPo multicultural concept announced pre-merger called Global  Black was slated to be built from scratch. Instead, AOL’s BlackVoices will be  remodeled in the style of HuffPo site, devoted to African American news.  The site will mimic the typical HuffPo combination of blog writing,  aggregation and more traditional reporting, but there is a catch: the  core writers and editors will be black.</p>
<p>“It’s  not black voices if it’s not black,” Ms. Carroll put it, simply. “The  idea is for it to be authentic… Oftentimes when white reporters and  editors go out to cover black America what happens is you get the same  headlines. That’s because it’s about black folks as opposed to being of  black folks.”</p>
<p>That  said, Ms. Carroll sees the audience as the broad one of  “race-conscious, race-savvy people,” explaining that issues pertaining  to the African American community have potential to be of interest to  all. Stories from BlackVoices reporters will also be cross-posted in  other relevant sections of the site.</p>
<p>Scheduled  to launch later this summer, the BlackVoices vertical will link from a  drop-down category, along with the new HuffPost LatinoVoices, also set  to launch this summer, on the main site. (The drop-down has yet to be  named; we can't blame them, it's a tricky one.)</p>
<p>Trymaine Lee, part of the Pulitzer-prize winning <em>Times Picayune</em> team that covered the Katrina disaster, and Gene Demby, from the <em>New York Times</em>,  have already been recruited to work under Ms. Carroll. The content will  move away from the celebrity focus of the AOL site and will instead  emphasize more news and in-depth, thoughtful reporting.</p>
<p>The  categories on the still-Beta site will be replaced, and the site will  follow the HuffPo model of blogging in the left rail, news in the middle  and specialized content on the right.</p>
<p>Looking  to move away from mainstream coverage of black America, Ms. Carroll – a  black woman herself – plans to avoid what she calls “Black headline  fatigue,” in which every story she reads centers around issues such as  violence and unemployment that seem to portray how “worse off” the  black community is.</p>
<p>“I feel like I  have been working on this idea of creating a place where people can go  and read about and learn about and understand a nuanced narrative about  race for my whole life,” she said with a laugh. “It’s really hard to  accomplish that.”</p>
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