J.K. Rowling Disses Apple and Amazon, Embraces Crowdsourced Storytelling

Pottermore, the mysterious website that will become the online hub for all thing Harry Potter, made waves across the e-book industry today.

In a video posted to the site this morning, J.K. Rowling, who personally owns the digital rights to her work, revealed that she will be cutting out the middleman and selling audio and e-books of future Harry Potter stories through the Pottermore site.

Perhaps more interestingly, through a series of cool stop-motion animations, Rowling revealed that she will be bringing Harry Potter’s enormous fan community into the creative process. Read More