“Important Note: When you contribute to this Kickstarter project, you are not buying a visible piece of art! You will not receive a painting or a film or a photograph in your mailbox. What you will receive is something even more fascinating: The opportunity to collaborate in an act of artistic creation.”
James Franco has been making a name for himself by participating a series of strange, conceptual art projects that seem to poke fun of his status as a Hollywood star. Now he’s asking donors for money to create and tour a series of non-existent pieces of art.
The project, The Museum of Non-Visible Art, is being created by Praxis, the collaborative art team of Brainard and Delia Carey, along with with James Franco, and will be curated by Vallejo Gantner, artistic director of PS122 in Manhattan.
“Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real,” reads the project’s Kickstarter page. “This world is not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale.”
In exchange for a donation of $25, for example, six backers have received a title card about Red Leaves, a film James Franco dreamt up after reading a Faulkner story. So far 28 backers have contributed more than $1,000.
“You will receive a title card with a description of a piece of art, as well as a letter of authentication. You may mount this card on a blank wall in your home or gallery. What comes next is up to you!” If, eventually, you begin to feel your non-visible art is lacking some of the zest of say, a physical painting or sculpture, never fear. “You may also choose to sell the non-visible artwork to another collector, to exhibit it elsewhere, or to lend it back to Praxis when we take the Non-Visible Museum on tour.”
An art prank or a genuine project? Kickstarter founder Yancey Strickler tweeted out, “Kickstarter has been Franco’d in a very strange, James Franco way.”