NADA Director Heather Hubbs.
NADA, the New Art Dealers Alliance founded in 2002, will be taking its fair to Art Cologne for the first time in 2012. NADA is a not-for-profit organization of art world professionals from across the world including curators, dealers and gallery directors. Its members include New York galleries like Lisa Cooley, White Columns and Zach Feuer.
NADA Art Fair was founded in 2003 as a kind of subversive response to Art Basel Miami Beach, which helped spawn a number of other smaller independent fairs in Miami that week. Art Cologne is the so-called “world’s oldest modern art fair.” It was established in 1967 and is known for its flash and size, as well as a number of structural changes it has implemented in order to stay afloat (for years, a staggering 250 galleries participated in a given year, though the fair has scaled back more recently).
“We consider ART COLOGNE the ideal art market for expanding into Europe,” said Heather Hubbs, NADA’s Director, in a statement. “The fair has a long tradition of reinventing itself to reflect the evolution in the market and NADA is all about progression!”
Art Cologne Director Daniel Hug said NADA will bring “young, cutting-edge galleries” to the fair and revive “the history of collaboration between New York and Cologne.”