In in its Sunday issue, the New York Post put its own spin on data showing that New York City’s tech start-ups racked up $1.7 billion in funding this past year. Using numbers from CB Insights, the paper identified nine “NYC tech giants” based on the amount of funding those start-ups had accrued. But at least one tech scene native was restless over the way the results were reported.
On her Tumblr, MessageParty co-founder Amanda Peyton, who works out of the Makery’s co-working space in Williamsburg, pointed out some of the “half-truths or straight-up errors” in the piece. Her issue wasn’t the numbers, but rather the way the paper described what the companies do. After acknowledging that the tech reporting isn’t exactly in the Post’s wheelhouse, Ms. Peyton added, “But surely someone there should know that Foursquare isn’t an e-commerce company.”
Here are some of the points of contention Ms. Peyton circled in red:
“FourSquare Location E-Com” — Foursquare is misspelled and is not an e-commerce company. They have little revenue except for maybe the fact that they sell Foursquare shirts on their website, though that’s hardly a defining characteristic of the company.
“AppNexus Web Services” — web services? What does this even mean? That they do shit on the internets? Yes, I suppose that’s fitting, but if you need to summarize the company in three words maybe “advertising” somewhere in there would help. “Real-time ad platform” is clearly too advanced.
”Squarespace Web Developement” — Web development implies a dev shop — a group of people who make website for other people. Squarespace is not this. Squarespace makes *software* that helps individuals make websites on their own. Big difference – one is scalable, the other is not.
“Adkeeper Web Ad Development” Adkeeper does not make ads. “Ad Development” implies that they are somehow involved in the process of making advertisements for the web, which they in no way are. They make software that allows consumers to save advertisements, which is tangentially related to “Ad Development,” kinda.
If Ms. Peyton ever gets bored with building her own company, we bet old media’s fact-checking departments will gladly snatch such an eye for detail.