Booting Up: Allure Edition

“Velvet ropes” add allure to start-ups. [NYT]

How did Morgan Stanley land all the big tech IPOs? (Warning, slightly nonsensical headline ahead) [Bloomberg]

William Shatner booted from Google+. [TC]

F.T.C. investigating Twitter’s relationships with the companies that make its apps. [NYT]

“Wireless industry” jobs vanish. [WSJ]