Booting Up: Proustian Edition

A la recherche of a marginally distinctive name for your social network: here’s Proust! [ATD]

Google looks to “acquire celebrities” for Google+. [CNN]

Scribd launches iPhone app, the “Netflix of reading.” [TC]

Zynga adds to its IPO filing with revealing new data about its relationship to Facebook. [ATD]

Like everyone else, Apple wants to expand in China. [WSJ]