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	<title>Observer &#187; Marlborough Man William Powhida Proves There&#8217;s No Art in the Champagne Room</title>
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		<title>Observer &#187; Marlborough Man William Powhida Proves There&#8217;s No Art in the Champagne Room</title>
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		<title>Marlborough Man William Powhida Proves There&#8217;s No Art in the Champagne Room</title>

		<comments>http://observer.com/2011/07/marlborough-man-william-powhida-proves-theres-no-art-in-the-champagne-room/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 12:12:12 -0400</pubDate>
					<link>http://observer.com/2011/07/marlborough-man-william-powhida-proves-theres-no-art-in-the-champagne-room/</link>
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		<guid isPermaLink="false">http://www.observer.com/?p=171599</guid>
		<description><![CDATA[<p><a href="http://nyoobserver.files.wordpress.com/2011/07/malboro-man-photo.jpg"><img class="alignleft size-full wp-image-171621" title="malboro man photo" src="http://nyoobserver.files.wordpress.com/2011/07/malboro-man-photo.jpg" alt="" width="224" height="300" /></a>A crowd of people was standing around awkwardly in Marlborough Gallery in Chelsea last night. They were there for a site-specific project by William Powhida that a press release promised was the artist’s “most ambitious installation to date.” The details were kept a secret. The gallery was empty save for two roped off couches facing each other and a hideous oil painting hanging on the wall behind them. The room smelled like licorice from the free Pernod-Absinthe. The crowd was a mix of suits and dresses and sneakers and tattoos. They drank heavily for some time, looking like they had missed something.</p>
<p>“I have no idea what’s going on,” Anthony Haden-Guest said with a frown, leaning against a wall in the back. “This doesn’t look like the usual art crowd.”</p>
<p>The garage door at the front of the gallery started to open and a row of people leaning against it spilled some of their drinks in surprise. Mr. Powhida was being driven down W. 25th Street in a dark green Mercedes convertible. He sat in the back with his arms around two beautiful blond women. He was drinking from a bottle of champagne. The car parked in the gallery in front of a wall that said POWHIDA. He posed in front of his name and drank straight from the bottle. He was wearing a suit with a purple shirt underneath it and sunglasses.</p>
<p>“Well I’m bored as fuck,” he said and entered further into the gallery, taking a seat on one of the roped off couches. He was joined by a few friends, one of them the owner of Roberta’s in Bushwick (his girlfriend was one of the blonde women). A few people gathered around the couches. Many remained disinterested. He walked up to the oil painting. It featured a man in a black suit and a purple dress shirt with sunglasses releasing a white dove from his hands. A blonde woman with her breasts nearly exposed was clutching his leg. It was called <em>Powhida (Portrait of a Genius)</em>.</p>
<p>“I think it’s great,” he announced and took a seat again. He began drinking heavily and smoking cigarettes. They were Marlboro Reds. The joke was becoming stale. <em>The Observer</em> wanted something to happen.</p>
<p>“Can I have some champagne?” <em>The Observer</em> asked Mr. Powhida.</p>
<p>“I don’t see why not. Would you like champagne or a Budweiser?”</p>
<p>“Champagne.”</p>
<p>“No! Give him a Budweiser!” The beautiful blonde woman said venomously.</p>
<p>“How about a Budweiser?” said Mr. Powhida. “We’re running low on champagne.”</p>
<p>He reached into a mini fridge and gave <em>The Observer</em> a bottle of Budweiser. Once more, very little happened. After a while, Mr. Powhida called out for an assistant and ordered him to remove the oil painting from the wall and to turn it around. The assistant did so. After a couple of minutes, a few handlers carefully re-hung the painting properly. Again, <em>The Observer </em>was bored. Performances like this only work if there is some follow through. No one was being provoked. Mr. Powhida was simply pretending—half-heartedly—to be an asshole. When the artist’s back was turned, <em>The Observer</em> entered the roped off area. He lit a cigarette off of one of the beautiful blonde women’s and smoked.</p>
<p>“Get the fuck out of here!” Mr. Powhida said. “Who the fuck are you? What are you doing in here?</p>
<p>“Excuse me, sir,” Eric Gleason, one of the gallery’s directors, told <em>The Observer</em> sternly, “You can’t smoke in here.”</p>
<p>“I gave you a beer! What the fuck are you doing in here?”</p>
<p>Mr. Powhida ripped the cigarette from <em>The Observer</em>’s mouth.</p>
<p>“You should put it out on the painting,” <em>The Observer </em>suggested. He stomped it out on the ground.</p>
<p>Later at the after party, one of the beautiful blonde women was running the guest list. She looked bored.</p>
<p><em>mmiller@observer.com</em></p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyoobserver.files.wordpress.com/2011/07/malboro-man-photo.jpg"><img class="alignleft size-full wp-image-171621" title="malboro man photo" src="http://nyoobserver.files.wordpress.com/2011/07/malboro-man-photo.jpg" alt="" width="224" height="300" /></a>A crowd of people was standing around awkwardly in Marlborough Gallery in Chelsea last night. They were there for a site-specific project by William Powhida that a press release promised was the artist’s “most ambitious installation to date.” The details were kept a secret. The gallery was empty save for two roped off couches facing each other and a hideous oil painting hanging on the wall behind them. The room smelled like licorice from the free Pernod-Absinthe. The crowd was a mix of suits and dresses and sneakers and tattoos. They drank heavily for some time, looking like they had missed something.</p>
<p>“I have no idea what’s going on,” Anthony Haden-Guest said with a frown, leaning against a wall in the back. “This doesn’t look like the usual art crowd.”</p>
<p>The garage door at the front of the gallery started to open and a row of people leaning against it spilled some of their drinks in surprise. Mr. Powhida was being driven down W. 25th Street in a dark green Mercedes convertible. He sat in the back with his arms around two beautiful blond women. He was drinking from a bottle of champagne. The car parked in the gallery in front of a wall that said POWHIDA. He posed in front of his name and drank straight from the bottle. He was wearing a suit with a purple shirt underneath it and sunglasses.</p>
<p>“Well I’m bored as fuck,” he said and entered further into the gallery, taking a seat on one of the roped off couches. He was joined by a few friends, one of them the owner of Roberta’s in Bushwick (his girlfriend was one of the blonde women). A few people gathered around the couches. Many remained disinterested. He walked up to the oil painting. It featured a man in a black suit and a purple dress shirt with sunglasses releasing a white dove from his hands. A blonde woman with her breasts nearly exposed was clutching his leg. It was called <em>Powhida (Portrait of a Genius)</em>.</p>
<p>“I think it’s great,” he announced and took a seat again. He began drinking heavily and smoking cigarettes. They were Marlboro Reds. The joke was becoming stale. <em>The Observer</em> wanted something to happen.</p>
<p>“Can I have some champagne?” <em>The Observer</em> asked Mr. Powhida.</p>
<p>“I don’t see why not. Would you like champagne or a Budweiser?”</p>
<p>“Champagne.”</p>
<p>“No! Give him a Budweiser!” The beautiful blonde woman said venomously.</p>
<p>“How about a Budweiser?” said Mr. Powhida. “We’re running low on champagne.”</p>
<p>He reached into a mini fridge and gave <em>The Observer</em> a bottle of Budweiser. Once more, very little happened. After a while, Mr. Powhida called out for an assistant and ordered him to remove the oil painting from the wall and to turn it around. The assistant did so. After a couple of minutes, a few handlers carefully re-hung the painting properly. Again, <em>The Observer </em>was bored. Performances like this only work if there is some follow through. No one was being provoked. Mr. Powhida was simply pretending—half-heartedly—to be an asshole. When the artist’s back was turned, <em>The Observer</em> entered the roped off area. He lit a cigarette off of one of the beautiful blonde women’s and smoked.</p>
<p>“Get the fuck out of here!” Mr. Powhida said. “Who the fuck are you? What are you doing in here?</p>
<p>“Excuse me, sir,” Eric Gleason, one of the gallery’s directors, told <em>The Observer</em> sternly, “You can’t smoke in here.”</p>
<p>“I gave you a beer! What the fuck are you doing in here?”</p>
<p>Mr. Powhida ripped the cigarette from <em>The Observer</em>’s mouth.</p>
<p>“You should put it out on the painting,” <em>The Observer </em>suggested. He stomped it out on the ground.</p>
<p>Later at the after party, one of the beautiful blonde women was running the guest list. She looked bored.</p>
<p><em>mmiller@observer.com</em></p>
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