2010: The Social Network. * Auteur factor: 8/10. David Fincher was coming off a big Oscar-y commercial hit in The Curious Case of Benjamin Button, but the hallmarks of his work are consistent and have many fans. * Festival factor: 5/10. Didn’t play Cannes, Venice, or Berlin. But know what’s cool? An NYFF exclusive. (No?) * Hype: 9/10. Remember fall 2010? It seems so long ago. But this was a biggie. * Total: 22/30 NYFF points.