Ms. Fawal-Farah will be in charge of marketing and branding the society glossy, which was recently taken over by Jay Fielden, formerly of Men’s Vogue. A recent profile of Mr. Fielden in the New York Times hints at what kind of brand Ms. Fawal-Farah is in for.
His job, which he started in March, caps a career that took him from the typing pool and assorted editorial posts at The New Yorker to Vogue, where in 2000 he was named arts editor. “I was taught to parse sentences by Eustace Tilley,” he says, “and everything else by Anna Wintour.” As he speaks, you expect him to draw on a pipe. Or sip an Old Fashioned, Don Draper’s poison of choice.
His grasp of the trappings of privilege evidently played a role in his appointment by Ms. Wintour to the helm of Men’s Vogue, which he edited for readers with a taste for Kiton suits, rare Scotch and Hinckley yachts.
A cover portrait of a model sheathed in Prabal Gurung, a Wintour favorite, is a giddy invitation to indulge in the pleasures of summer. Among the “seductions” promised by a cover line is a piece about the American Hotel in Sag Harbor, N.Y., home in more leisurely eras to the likes of Herman Melville and Larry Rivers. International society is represented in Social Network, a monthly column peopled by Bill Gates, Mercedes Bass, Gigi Mortimer, Dasha Zhukova, Elle Macpherson and Catherine, Duchess of Cambridge, among others.
Magazine parties at sea, please!