Deny though we may, September must be around the corner–the fashion trades are gearing up. Condé Nast’s Fairchild Fashion Group is busily preparing for the launch of Style.com the magazine, a biannual glossy publication covering the New York, Milan and London fashion weeks, overseen by Style.com editor in chief Dirk Standen and Fairchild editorial director Peter Kaplan, formerly the editor of The Observer. (Here’s hoping they’ll brainstorm a better name for the thing.)
It isn’t the first time the Fairchild brand has dabbled in seasonal glossies, Brandusa Niro, editor of Style.com competitor The Daily Front Row, observed. There was the quarterly WWD Scoop, and, before that, WWD the Magazine.
“The readership is very well served on a fashion-week basis, said Ms. Niro, whose Daily publishes seven times during each New York fashion week—plus an additional eighth issue this year, “which we won’t tell you about because it’s a surprise,” she said. “I have no idea why advertisers would clamor for yet another fashion-week round up.”
Fairchild spokesperson Dan Scheffey said there was nothing to announce at this time.
Meanwhile, The Daily Front Row is also rolling out global coverage, beginning with a joint venture with German publisher Hubert Burda Media for a Milan fashion week daily, shot by Gilles Bensimon.
Since buying The Daily Front Row from parent company IMG in January, Ms. Niro has been busy forging such joint ventures, including two on the domestic front. This summer, she’s been publishing a weekly insert with Manhattan Media’s Hampton’s newspaper, Dan’s Papers. She’s also teamed up with the free subway paper am New York for a service style monthly, The Chic Report.