A former employee of Borders writes a tell-all about the experience as the bookstore chain goes under for good. He reserves his most potent derision for Borders’ decision to avoid building its business online:
In 2001, Borders would go on to partner with Amazon.com, allowing the online book retailer to handle their internet sales for them, if you can believe it. There’s a photo of Jeff Bezos and then-Borders president and CEO Greg Josefowicz shaking hands to celebrate the partnership. Josefowicz has weatherman hair and a broad smile, and he’s beaming past the camera with the cocksure giddiness of a guy who thinks he just got rid of all his problems because he sold his dumb old cow for a handful of really cool magic beans. But when you pull your eyes away from Josefowicz’s superheroic chin, you notice that Jeff Bezos is smiling directly into the camera with keen shark eyes. His smile is more relaxed, a little more candid than Josefowicz’s photo-op-ready grin. It’s the face of someone who’s thinking, I finally got you, you son of a bitch.
It’s a photograph of the exact second that Borders died.