Despite Diminished Digital Staff, Vanity Fair Relaunch A Soft Success

redesign  Despite Diminished Digital Staff, Vanity Fair Relaunch A Soft Success

Oh the font treatments!

Vanity Fair‘s website relaunched this week, with a spiffy new design that promotes the VF Daily content and reorganizes the top navigation by medium (video, photo, magazine) as opposed to topic (Hollywood, Business, Politics).

The relaunch required updating the magazine’s CMS to Adobe CQ5.

The top spot at Vanity Fair’s digital team has been empty since longtime VF-guy Michael Hogan left in June, heeding Arianna Huffington’s siren song to become features editor for AOL Huffington Post and editor in chief Moviefone and AOL TV. He brought Mike Ryan, who had been contributing to VF.com since 2009, with him.

Mr. Hogan had been promoted to an executive position in February, which included such headaches as iPad editions, mobile apps, and social media and left the day-to-day of VF.com to new hire Christopher Tennant. Mr Tennant departed after just a few weeks.

Neither position has been filled, and in the mean time former Conde Nast digital editorial director Jamie Pallot serves as an interim executive editor for multimedia.

“There will be a new editor; we have not yet made a final decision on that,” Mr. Pallot said.

As for the website, Mr. Pallot said it’s just a soft launch but so far, so good.

“I’ve done a lot of re-launches, and this is the first in which traffic has gone up, significantly, from day one,” he said.

A Vanity Fair spokeswoman said that average daily traffic is up 67% since the relaunch on Tuesday.

“The big hits have been Michael Lewis – both his September issue story on the German economy, and a substantial update he did exclusively for the site; the International Best-Dressed List; and a web-exclusive Elvis photo portfolio,” he added.

The Elvis and Bobbi pics are cute but (and with all due respect to Mr. Pallot) portfolio is just a fancy word for slideshow.

 

 

 

Article continues below
More from Politics
STAR OF DAVID OR 'PLAIN STAR'?   If you thought "CP Time" was impolitic, on July 2 Donald Trump posted a picture on Twitter of a Star of David on top of a pile of cash next to Hillary Clinton's face. You'd think after the aforementioned crime stats incident (or after engaging a user called "@WhiteGenocideTM," or blasting out a quote from Benito Mussolini, or...) Trump would have learned to wait a full 15 seconds before hitting the "Tweet" button. But not only was the gaffe itself bad, the attempts at damage control made the BP oil spill response look a virtuoso performance.  About two hours after the image went up on Trump's account, somebody took it down and replaced it with a similar picture that swapped the hexagram with a circle (bearing the same legend "Most Corrupt Candidate Ever!"!). Believe it or not, it actually got worse from there. As reports arose that the first image had originated on a white supremacist message board, Trump insisted that the shape was a "sheriff's star," or "plain star," not a Star of David. And he continued to sulk about the coverage online and in public for days afterward, even when the media was clearly ready to move on. This refusal to just let some bad press go would haunt him later on.
Donald Trump More Or Less Says He’ll Keep On Tweeting as President