The East Village Now Stretches to 20th Street and Avenue C

stuytown east village The East Village Now Stretches to 20th Street and Avenue C

Pillaging the Village.

Neighborhoods in New York have always been fungible. Names change or are invented out of thin air, acronyms, and nearby landmarks. Borders shift like tectonic plates—slowly, imperceptibly, then, in a city-shaking tremor, all at once. We all pretend to hate it, but we live with it, quietly profiting off it all. This is a town singularly obsessed with real estate, after all. So who can really blame Rose Associates for pushing the boundaries of the East Village?

An eagle-eyed East Villager spotted this ad in Metro the other day and passed it along to The Observer. “Spacious Apartments in Manhattan’s East Village,” it reads, next to a rendering of one of those repainted, reupholstered, light-filled apartments that are sure spacious by tenement standards. Historically, the area has been known as just good, old Stuyvesant Town, maybe part of greater Gramercy. Kips Bay South? Why not just pull a Clinton and resort to historic precedent—call it the Gaslight District.

Still, you can’t fault Rose Associates for at least trying. Stuy Town has had enough troubles of late that it needs all the help it can get. And it’s not like they’re stealing a neighborhood with any authenticity to it in the first place, the East Village being a nome de terre created in the 1980s to polish the upper reaches of the Lower East Side (it took a while and Rudolf Giuliani).

The only thing is, does the East Village really have any cachet Stuy Town would want to steal?

mchaban [at] observer.com | @MC_NYC

Comments

  1. Ray Townsend says:

    I just paid $24,97 for an iPad2 and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $37,74 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $71,32 to buy. Here is the website we use to get it all from, MetaCent.com

  2. Joe Smith says:

    StuyTown is infested with bedbugs!!!! All the furniture left on the curb has it, people in the laundry rooms have been putting their clothes straight into plastic bags, and I’ve seen some gross looking bites on people walking around and in my elevators.

    I even saw into a neighbors apartment when a delivery guy dropped off some food – EVERYTHING was in fucking plastic bags.

    I don’t have them (yet), but it seems practically everyone in my building here at StuyTown has them.

    DON’T WASTE YOUR MONEY LIVING HERE!!!! I really hope you guys do some article about the bedbugs and poor management.

    I left similar comments on what I’ve seen living here on the StuyTownLuxLiving Facebook group and ALL of my comments were deleted! StuyTown probably runs that website.

    They seriously spend more money planting fucking flowers than fixing the buildings we live in. Please report them and do some research on it!

    Worried neighbor,
    Joe

  3. “Joe Smith” Your comments were deleted because you left
    comments about bed bugs on EVERY post. Don’t spam our page and your comments won’t
    be deleted.

  4. Prax says:

    That’s complete bull. I moved to the East Village in 1967, and it was already being called that to differentiate it from the Lower East Side. Check your facts, people.

  5. Prax says:

    That’s complete bull. I moved to the East Village in 1967 and it was already being called that to differentiate it from the Lower East Side. Check your facts, people.

  6. Steve says:

    Rose Associates will do anything for its master CW Capital including lie to potential residents about neighborhood names.    And no wonder, with all the illegal commercialization of the inside of Stuyvesant Town they are trying to turn the Oval into the “East Village”  The discarded trash, pizza boxes, rodents on the Oval will make it just like the old days of the cruddy East Vill.