Exec Compares Myspace to a ‘Young Adult Male,’ But It Looks More Like a Mid-Life Crisis to Us

MySpace traffic from June 2007 to June 2011 (via Quantcast)

Myspace is preeeeeeeeety pumped about its relaunch (under its new parent company Specific Media) later this year. So pumped, in fact, that Al Dejewski, the company’s new senior VP-global marketing, has extreme fitness on the brain.

In an interview in AdAge, Mr. Dejewski compared Myspace’s eight-year life cycle “to that of a young male adult who found a way to express himself through music but decided to bulk up on things like classified ads and horoscopes along the way,” says the paper.

Interesting. Tell us more.

“This young adult male needs to be put on a diet, we need to get it on P90X, clean its system and get back to its foundation. And we’ve found that foundation is music,” Mr. Dejewski told Ad Age. “No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs.”

With the new creative director Justin Timberlake and two branding agencies on tap, Mr. Dejewski thinks Myspace’s relaunch as a music hub will put the site up against iTunes, Spotify, and Vevo. It’s true that what was supposed to be a social network ended up being a way to listen to new bands for free. But we still can’t shake the image of a balding guy in a leased Ferrari.