I Hack the Body Electric

4 Hour Body zealots self-quantify to lose the founder fifteen.

NEW YORK  CITY’S START-UP SCENESTERS were nowhere near the isle of Manhattan when the 4 Hour Body fad hit its tipping point among the local tech set. In fact, according to Rick Webb, co-founder of the Tribeca-based digital agency the Barbarian Group, the digerati diet craze currently upending start-up snack supplies and clogging Twitter feeds with the hashtag #4HB reached comic proportions during the city’s annual pilgrimage to Austin, Texas, back in March.

Mr. Webb traced the outbreak back to the carbo-loading marathon that is South by Southwest. Or “beer and taco week,” as Mr. Webb described it. He and several other techies had recently become disciples of The 4 Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman, a life-hacking manual written by Tim Ferriss that distills a decade of experiments into chapters about slow carbs, self-tracking and, yes, how to make a woman orgasm in 15 minutes. Read More


  1. Anonymous says:

    You guys forgot to give a shout-out to IAC company DailyBurn. We’ve put together a gym that includes a pull-up bar, dumbbells, and more at our office. Plus, we are all training together for the NJ Tough Mudder. You can find us at 1pm almost everyday along the Hudson doing a group run.

    I love that working tech does not equal being a pasty skinny nerd – we are all out there getting fit and building cool products. 

    1. Nitasha Tiku says:

      Thanks for the heads up, Kathryn! But what’s with the no standing desks? Tell Barry to dig deeper

  2. LDM says:

    Tim Ferriss?  No thanks.

  3. Cosimo says:

    Wow, this must be the most content-less, ad-filled article ever published in the history of mankind…

    1. Nitasha Tiku says:

      So you’re saying I’ve made history?!

  4. Farid says:

    Oops. Forgot to add 

  5. Measuring the face? Oops! Forgot to include that in the app. 

  6. I’ve definitely put on the founder 15. Time to hit the gym. 

  7. body electric you say? work out to this: http://www.myspace.com/tcta

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